Mustafa Çağan
HATAPÇI

Project Overview

Kans Coffee needed a digital presence that matched the warmth and craft of their brand. The goal was a website that felt premium, inviting, and unmistakably them — without sacrificing usability or speed.

Design Goals

• Build a brand-aligned web experience that communicates quality
• Create intuitive navigation for menu, story, and contact
• Balance visual richness with clean, fast performance

Design Approach

The visual language draws from the warmth of specialty coffee culture — deep tones, generous whitespace, and confident typography. Every layout decision was made to guide the visitor toward the brand's story and menu.

Project Overview

Antalya Akü, an automotive battery specialist, needed a website that combined product clarity with customer trust. The brief was straightforward: make it easy to find the right battery, understand what you're buying, and get in contact — fast.

Design Goals

• Present products and services clearly to both retail and commercial customers
• Build a trustworthy, professional digital face for a local specialist brand
• Prioritize speed and usability — a customer in need of a battery has no patience

Design Approach

Content hierarchy was the foundation. Product categories structured for quick scanning, contact channels made immediately visible. The visual tone — confident and utilitarian — reflects the reliability the brand stands for.

Project Overview

Yeniyo needed visual assets that would introduce their app to a new audience and drive installs. The brief called for bold, modern visuals that communicated the app's core value instantly.

Design Goals

• Create scroll-stopping promotional visuals for social platforms
• Communicate app features without overwhelming the viewer
• Design a consistent visual kit usable across multiple channels

Design Approach

Each visual was built around a single message. Strong typographic hierarchy, minimal UI mockups, and high-contrast compositions ensured maximum legibility and impact at feed scale.

Project Overview

Speakart is a social platform for creative expression. The visual campaign needed to reflect the app's personality — expressive, modern, and community-driven — while remaining clean enough to communicate clearly.

Design Goals

• Capture the creative, social energy of the platform visually
• Produce marketing visuals that feel native to social media feeds
• Present UI screens in a way that builds immediate trust and desire

Design Approach

Visual identity was built around creative freedom — dynamic compositions, expressive type treatments, and carefully staged UI mockups that invite the viewer in. Each asset was crafted to feel like content, not advertising.

Project Overview

Three visual works for DİFTT — the theatre community of Erciyes University's Faculty of Dentistry. As part of the creative team across two productions, the work spanned poster design, typographic direction, and the full visual identity of each show.

Design Goals

• Translate each production's atmosphere into a single, striking image
• Build typographic compositions that function as both headline and artwork
• Design for dual-use: print distribution and digital social promotion

Design Approach

Karanlıktan Gelen Sır — a ghost story — demanded horror-cinema aesthetics: distressed display type, a haunted house background, silhouette composition, and deep shadow. The poster had to feel unsettling at a glance.

Soğuk Bir Berlin Gecesi — a two-act drama — called for cinematic restraint. Portrait photography, layered cityscape, and expressive calligraphic type for the title. Monochromatic palette broken only by a single gold accent.

Hep Karşıdan mı Bakışacağız? — the auditions call — used bold weight sans-serif on a theatrical red curtain backdrop. Direct, confident, memorable.